We Build and Operate
Brands.
Our Story
We’re Maxiby™, a privately owned media and ecommerce company in sunny Phoenix, Arizona that creates, owns, and operates niche-focused online brands.
Content Marketing
Our work spans content, community, and commerce—serving clearly defined audiences through high-quality digital experiences, educational resources, and curated products.
Independent Brands
Rather than focusing on a single market, we specialize in building independent brands that speak directly to the needs of specific communities.
What We Do
Niche Brands
We launch and grow niche content brands
Online Assets
We operate audience-driven websites and media platforms
Ecommerce
We develop ecommerce and digital product businesses
Brand Management
We manage brand strategy, monetization, and infrastructure in-house
Each brand operates independently, with its own voice, audience, and platform—while benefiting from shared experience and operational discipline at the parent-company level.
A business culture of honesty & trust
Our Approach
We believe the strongest online businesses are built by:
Serving a specific audience exceptionally well
Creating trust through useful, consistent content
Monetizing responsibly through relevant products and partnerships
Our role as a parent company is to provide the strategic, operational, and technical foundation that allows each brand to grow sustainably.
How We’re Structured
Maxiby LLC functions as the parent company for multiple niche online brands.
Brand Websites
Each brand maintains its own domain and website
Content Platforms
Each brand maintains its own content platforms (including email and video)
Market Audiences
Each brand maintains its own audience and market focus
Where we are & where we’re headed
All brands are currently owned and operated under a single Arizona limited liability company, with plans to transition select brands into independent operating entities as they mature.
15k+ customers & subscribers across all brands
And we’re just getting started!
We Believe Experience Matters
We’re Not New to the Game
Our founder ran a multi-million dollar product line in the brick and mortar world before taking his expertise online over 2 decades ago.
Years of Online Marketing Experience
Decades Working in Product Management & Development
“Simply put, through our brands we create content and promote real solutions that help people solve problems and enjoy life.”
Jeff Olivares
Maxiby Founder
Our Brands & Projects
We currently operate and develop several niche-focused online brands, including:
Dog Owners
Content, education, and resources for modern dog owners—covering training, care, and lifestyle topics.
Golf Hobbyists
Media and educational content designed for recreational golfers focused on improvement, enjoyment, and equipment insights.
Perfect Gift Ideas
Curated ecommerce projects centered around thoughtful, audience-specific gift ideas and products.
Premium Olive Oils
Products and resources focused on delicious Mediterranean eating, including private-label olive oils.
Additional brands are developed and launched as opportunities arise.
Our Philosophy: Built for the Long Term
We are not a slop publisher or trend-chasing operation.
Our focus is on:
Evergreen content
Owned audiences
Durable monetization models
Ethical partnerships & recommendations
